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Giclee Printing

Dyngjufjöll, Iceland | © Brian J DeWitt

True Giclee Printing: It’s More Than A “Buzzword”

Professionals across the fine art printing industry use the word "Giclee" all the time, and yet so few professional printers see it as anything other than a marketing word. At Atom Prints, we know better.

We know that in the world of fine printmaking, Giclee prints should set the standard for quality. For our Giclee prints we use only the absolute best matte fine art papers. All of our papers are free from optical brighteners, 100% cotton, acid and lignin free, and – as with all our fine art papers and canvases – archival certified.

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Genuine HDR Inks
We only print with genuine HDR Inks that are manufacturer branded and archival certified, and we never reduce or limit ink volume. Using "knock-off" or generic inks can result in color inconsistency, reduced print longevity, and generally substandard prints. Reducing or limiting ink volume produces a print without the proper ink density applied to the paper. The result is a print that might look accurate initially, but ultimately does not have the ink volume necessary to achieve true archival status.

Color Profiling
Every paper is unique, from opacity to white level, so a unique color profile must be created that is specific for the artwork color space, machine, ink, paper and viewing environment. Most paper manufacturers provide a generic color profile for each product, but the manufacturer profile can only account for a limited number of variables.
The ability to produce and refine color profiles in house is the "secret ingredient" in the recipe for our fine art printmaking process. Creating profiles in house helps to keep our output extremely accurate and allows us to incorporate customer feedback into the process. Continual refinement is the key to great color.

Archival Print Finishing Methods
Our team works to follow the highest standard of industry best practice print finishing methods that ensure every print achieves the highest level of archivability. Prints are always handled with cotton inspection gloves to prevent any contamination of the papers by skin oils, work areas are only cleaned with archival safe products, and all prints are packaged in 100% archival safe materials. From start to finish we protect your print with the most exacting standards.

Giclee Printing vs. Fine Art Printing
Our Giclee and Fine Art prints are produced in the same method, however, we offer a few papers with a traditional photographic finish that do not meet our strict definition for the Giclee title. For this reason, we categorize our prints as Fine Art Printing and Giclee Printing. All fine art papers will be listed under Fine Art Printing, but only the most pure matte finish papers will be labeled for Giclee Printing.

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It also means that buyers can trust that they are buying from a legitimate business. Art sellers that conduct fraudulent activity or that receive numerous complaints from buyers will have this badge revoked. If you would like to file a complaint about this seller, please do so here.

Verified Returns & Exchanges

The Art Storefronts Organization has verified that this business has provided a returns & exchanges policy for all art purchases.

Description of Policy from Merchant:

TERMS & CONDITIONS RULE #1 – We want you to be 100% happy with your order. Now, let’s keep this simple… DEFECTIVE PRINTS If you receive a defective or damaged print, please contact us within 7 business days of the delivery of your order and will replace the defective item(s) at no cost to you (see Rule #1). Please Note: While we are dedicated to Rule #1, we are unable to replace a print if the issue is a direct result of the file submitted with your order. That being acknowledged, we will always replace items with issues resulting from materials and/or workmanship. If you have any concerns please contact us (again, see Rule #1). SHIPPING DAMAGE If your order is damaged in transit we will replace the order and process any shipper damage claims. We ask that you provide digital photographs that clearly show the damage to the packaging and contents within 7 days of delivery. We will replace the order upon reciept the photographic verification of damage. In certain instances, the shipping agent may request to visually inspect the damaged packaging and contents. Please be sure to retain the items and their packaging until you are notified that they are no longer needed.

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Verified Archival Materials Used

The Art Storefronts Organization has verified that this Art Seller has published information about the archival materials used to create their products in an effort to provide transparency to buyers.

Description from Merchant:

Archival Print Finishing Methods Our team works to follow the highest standard of industry best practice print finishing methods that ensure every print achieves the highest level of archivability. Prints are always handled with cotton inspection gloves to prevent any contamination of the papers by skin oils, work areas are only cleaned with archival safe products, and all prints are packaged in 100% archival safe materials. From start to finish we protect your print with the most exacting standards. Genuine HDR Inks We only print with genuine HDR Inks that are manufacturer branded and archival certified, and we never reduce or limit ink volume. Using "knock-off" or generic inks can result in color inconsistency, reduced print longevity, and generally substandard prints. Reducing or limiting ink volume produces a print without the proper ink density applied to the paper. The result is a print that might look accurate initially, but ultimately does not have the ink volume necessary to achieve true archival status.

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